SEO Strategy
Having trouble attracting and converting leads? I can help you build a full-funnel SEO strategy so you can meet your customers at each stage of the buyer’s journey.
Goals I help you achieve
Demand generation
Improve rankings for long-tail keywords, increase traffic to blog pages, and drive brand awareness at the top of the funnel.
Lead generation
Rank for high-intent, bottom-of-the-funnel keywords, attract qualified traffic, boost conversions, and drive revenue.
“I have worked with Vivien for the last five years with two different companies. She is a spectacular SEO strategist, especially when it comes to niche, saturated markets. The results were outstanding—from ranking on the first page of Google for certain keywords to blog posts growing organically to over 5,000 unique visits a month within the first 3 months. 5 stars.”
—Hubert Grzesiek, Product Marketing Manager at quintly
How I help you smash your goals
Content Audit
First, I conduct a complete assessment of your website content to find opportunities for improvement. Most companies have old pages that only need small tweaks—like content quality improvements and re-optimizations—to perform better. I help you leverage your existing content and prioritize quick wins that are low-effort and high-impact.
Keyword strategy
Next, I source topic ideas from your customers and find matching keyword clusters. I prioritize keywords to target based on business value, traffic potential, and difficulty. Then, I map the selected keywords to content types and build a content calendar full of opportunities to drive traffic across the funnel and generate qualified leads.
Content production
I’ve been told I create the most thorough content briefs my clients have ever seen. I include everything your writers need to produce content that ranks, from keywords and outlines to internal linking opportunities. No writers? No problem. I work with freelance writers who create high-quality content that meets Google’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) standards.
Content optimization
Maintaining your existing content is just as important—if not more important—than creating new content. I help you re-optimize your published content on a regular basis so you get the most out of the pages you put so much effort into creating. If a page is underperforming, I make it get its act together.
Reporting
If you don’t know how your content is performing, you can’t make adjustments to your strategy and you’ll never reach your growth goals. That’s why every month I create a detailed SEO report that shows what SEO is doing for you, how it’s contributing to your business goals, and where you need to make improvements.
“Thanks to Vivien’s expertise, we saw significant improvements in organic traffic and keyword rankings, which have helped us reach new audiences and position ourselves as a thought leader in the product space. Vivien's strategic insights were always actionable, and she communicated effectively with our team, making collaboration seamless. If you're looking for someone who delivers results and works with precision and clarity, I highly recommend Vivien!”
—Lisa Sedlmayr, Director of Growth at Product School
We’re a match if:
You’re ranking for keywords but not getting traffic, or the traffic you’re getting is not converting.
You’ve never been strategic about SEO—you rank for random keywords and don’t know how your pages perform.
You don’t have an SEO expert in-house, or your marketing team can’t focus on SEO and produce content.
You’ve never done SEO before and don’t know where to start with keyword research or how to prioritize topics.
You’ve worked with agencies before but they just didn’t get you. You’re in a niche market and need a partner who understands your product, audience, and competitors.
Typical “SEO blog posts” don’t work for you—your content doesn’t resonate with your audience.
You rely on paid ads to generate leads, and it’s becoming unsustainable.